Cannes Lions

NIKE SKATEBOARDING

harvest, Santa Monica / NIKE / 2010

Overview

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Overview

Description

This viral video captures the essence (emotional and physical) of Paul Rodriguez's ideal skating day with friends around Los Angeles. Because Paul is a huge old school hip-hop fan, Ice Cube's classic track 'Today Was a Good Day' made for the perfect soundtrack to Paul's sun-up to sun-down skate odyssey.

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