In order to complement ZOOM's new brand outlook 'Quick is Deadly', we developed the original sport event. The rule is simple: Put on the brand new Nike Zoom and just run 1M as fast as you can.

We developed an original single-lane sprint track, along with the start&go ad sensoring system. The records are displayed right after the finish on to the store-display. All the results are archived and integrated in the web-server.

ONEFOOT Championships games were held for 2 weeks in Tokyo and other cities in Japan. The race was to experience ZOOM technology by literally wearing them, and trying out for the world record. Over 1,750 participant joined, including the current 100M WR holder Asafa Powell and a couple of other world top-class Athletes.Over 125% sales contribution was created throughout the campaign. The final game was televised on a national TV news programme.