Cannes Lions
VENABLES BELL & PARTNERS, San Francisco / REEBOK / 2016
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Description
The average human lives 25,915 days.
That's approximately how long a person has to honor the body they've been given.
Our film depicts a woman's lifelong dedication to running. We open on the woman in her 70s and move backwards through her life. Throughout the way, we see our hero pass numbers - signifying her remaining days at various points in this rich life. We see the woman in a Spartan Race, confronting a bear on a trail run, streaking across a college campus, and even kicking a boy's butt at the age of 5-years-old. We see how running brings her joy, fire, and camaraderie.
At the end of the film, we reach the beginning of this woman's life, seeing our hero as a baby in a hospital.
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