Cannes Lions
EP+CO, New York / TUMI / 2017
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Behind every destination, lies a perfect journey.
For Linda Rodin, that journey is to Sicily to reconnect with the place that spawned her now-famous oil-based fragrances. But she doesn’t go alone. She has the beautiful TUMI 19 Degree bag by her side. We first see Linda at the train station taking the 19 Degree bag by the handle. She’s off to explore the Sicilian landscape. The things she remembers most. The architecture. The people. The craftsmanship. It’s the Sicilian craftspeople she connects with the most, because like them, she gets lost in her craft. Her oils. Finally, Linda arrives at the Sicilian orange fields. It’s romantic, because this is the foundation of her being. The key ingredient in her oils. The orange blossom: Neroli.
This is Linda Rodin. And this is her perfect journey.
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