The television creative work demonstrated the inner strength and confidence that Nike Pro gives athletes through powerful, bold shots of sportsmen in close up form. This powerful creative lent itself to a physical statement. Our media idea effectively took a 2D image and blew it up into an iconic 3D statue dominating the stadium at Twickenham. The media and creative were one seamless message.

With an investment of just £75k, we generated £200k of PR across Sky Sports and the national press.

More importantly, Nike Pro reached their sales target within two weeks of going on sale and Nike had to release extra stock to respond to this huge demand.