Cannes Lions

FOOTWEAR & APPAREL

TBWA\CHIAT\DAY, San Francisco / ADIDAS / 2005

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Overview

Description

Adidas 1 is the first shoe with a computer. “Hello Tomorrow” demonstrates that with every step these magical shoes can create an entirely new world out of nothing. It is a story of rebirth and taking your first steps - again.

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2023, ADIDAS

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