Cannes Lions

BRAND-LOGO

180 AMSTERDAM, Amsterdam / ADIDAS / 2004

Film

Overview

Entries

Credits

Overview

Description

“The Long Run” features 7 of today’s top athletes (David Beckham, Tracy McGrady, Laila Ali, Haile Gebrselassie, Ian Thorpe, Zinedine Zidane, Maurice Greene) who join a young Mohammad Ali on one of his famous morning runs in 1974. Ingenious post-production seamlessly merges new footage with original film shot in Zaire.

Similar Campaigns

12 items

Shortlisted Spikes Asia
THE UNOFFICIAL LAUNCH

TBWA\HAKUHODO INC., Tokyo

THE UNOFFICIAL LAUNCH

2023, ADIDAS

(opens in a new tab)