Cannes Lions

NIKE RUN THE CITY

POSTVISUAL.COM, Seoul / NIKE / 2014

Case Film
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Overview

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Credits

Overview

Description

Over 75% of the Korean population play mobile games.

And also, for the 20s who are Nike’s target, mobile gaming has become their daily routine.

We tried to get them out of mobile games and give them the motivation to move more and move better.

Execution

This Project was implemented by utilizing the app store most frequently visited by the target audience (Mobile Gamers), and Nike's various SNS Channels.

By playing "Run The City, a large number of target audience was indeed inspired and encouraged to actively participate in Nike's Big Events like We Run Seoul, or She Runs Seoul.

Outcome

For 6 months,Run the City was downloaded 78,742 times, the number of average daily users who ran while playing the game was 750,923. It was ranked no. 1 on the App Store and Google Play one day after its launch. Through the real running game that gives the motivation to run 24/7 with the system of competition among social friends, we made people run over 893,551 km (enough to make a circle around the earth 19 times).

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