James Franco, handsomely dressed in a Made to Measure tuxedo, stands in front of a bow window at the Sunset Tower Hotel, one of Hollywood’s most distinguished landmarks. Its Art Deco styling and iconic shape are alluded to in the Made to Measure flacon.

Looking out onto the gleaming cityscape, our man is inspired by the city of dreams, the city of possibilities, the city of fantasy. This reminds him of a perfect summer night’s drive along Mulholland Drive in his 1965 Lamborghini 350 GT, the City of Angels glimmering in the background.