The objective was to develop a strategic plan and brand template for Gucci's online development that embraces the short-term requirements of the company, but was flexible enough to accommodate internal growth, technical advances, and keep sight of general trends in interactive media. The interface, inspired by 'Sheer Tension,' is designed to be truly unique to the brand, as is the 'G'logo. This interface is defined by a series of sheer, fluid, layered rectangular shapes, which are the basis of a nimble grid system. Tension exists in both the scale of shapes, and gradient contrasts, which add subtle depth to the screeen, creating a lush experience. The combination of a veil-like panel set against a solid panel of steel creates a very flexible modular "texture." By simply rearranging the panels, each section of the site can be customized into a unique layout to match specific information. The black and gray tones of the background are a neutral base against which to showcase each season's images. Wearing Gucci is an event. Gucci is about luxury, sleek, chic, and smarts. Gucci dresses movers and shakers - highly mobile, financially successful people.