World's largest mobile marketing campaign (UK, France, Italy, Spain, Germany, China, US, Chile, Canada, Korea, Middle East) promoting adidas products, strengthen brand affiliation with the WorldCup, free high quality wallpaper, mobile video and ringtone downloads. The portals accommodate for local differences and also feature WorldCup news feeds. Mobile is tightly integrated into the adidas.com/football website.The campaign is targeted at 17-24 year old males.Text ADIDAS to 88188 to visit the UK portal. We'll also submit a PPT via email.