Poised to make a serious run to the NBA Finals, Rose suffered a season ending injury - tearing his ACL in the 1st round of the NBA Playoffs, with most predicting he could even miss the entire 2013 season.

2012 was going to be a landmark year for adidas and Derrick Rose. Adidas went “all in” and signed the global basketball icon to a 14 year, signature footwear and apparel deal

But rather than hide from reality, we embraced it. #thereturn documented Rose’s road to recovery, keeping him top of mind during his darkest hour.

The film re-created the feeling that the world stopped for Rose fans the moment he went down. As anticipation builds throughout, we see the only person who didn’t stop – DRose himself. Fittingly, we end on the moment every NBA fan is waiting for: The Return of Derrick Rose.