Every runner is not an athlete. While the number of runners is increasing in Japan, there are people who quit running as they get bored of running the same routes with the same sights each day. They simply want to enjoy running more just for fitness and for fun.

So Puma wanted to change the game by promoting the joy of the run and stimulating the average runners’ senses.

RUN NAVI allows you to encounter new sights of your city with its technology each time you run.

Just by setting your "mood of the day" within the App, you can dynamically create your own personalized routes and sights, synchronously updated on Google Maps and Google Places. And to safely help you stay on course during your run, its sound navigation function notifies you of turning points and also lets you know when you’ve reached new sights, while maintaining your required distance.

Moreover, unique sights you've found on your own can be archived as new sights for others.

Achieved over 100,000 downloads only in the first 3 weeks.

Ranked as No.1 popular App across the category on App Store in Japan.