Cannes Lions

INJECTOR DX SHOE

STRAWBERRYFROG, Amsterdam / ASICS / 2006

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Overview

Entries

Credits

Overview

Execution

Shot in Super 8, ‘Lovely Football’ is the story of a chorus of amateur singers - actual Onitsuka Tiger employees – singing a very silly football song. The song becomes the basis for the world’s first online, full participation karaoke tournament.

Outcome

Featured in The Guardian, Publicita, and Brand Republic, and in over 100 online pubs with 2.6 million global audience. Referenced in 200 personal blogs, 150,000 viewings of film on boreme.com alone. INJECTOR DX shoe sold out all over Europe and got global attention for Onitsuka Tiger.

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