We let one man live for 7 days in non-stop rain in sunny Barcelona. Special build clouds where made to keep the test subject in constant rain. The experiment was filmed and turned into an interactive 7-episodes documentary where you can experience his struggle and see how the shoes held up.

Amphibiox has a unique technology. But in a really competitive market, the challenge is to prove this in a way that stands out and involves the target group, both in tone of voice and how we use the opportunities to engage possible target groups in new and engaging ways.

-The shoes in the campaign are today the best selling shoes in all Geox global markets.

-1.5 million unique visitors on campaign site

-An average of over 5 minutes interacting on the site

-Increased brand perception – waterproof brand – by 30%,

-Increase brand perception of quality shoe brand by 10%

-Increase brand perception of brand they can trust by 12%

-Increase brand perception of a innovative brand by 8%

-Increase brand perception of unique brand 10%

(Group M brand post-campaign report)