This campaign has run in several European countries. The situation around branded content is different, and has no relevant impact on this content.

Change the weather - change the story.

We created an interactive movie experience to demonstrate the performance of the technology.

In a love story about two people that have never met, we let the user play third character by trying make them meet.

The only way to do so is by changing the weather.

Each time you change the weather the scene continues with the chosen weather condition, with surprising and amusing consequences.

Throughout the film, the Geox Amphibiox product is highlighted in gorgeous 360 detail, allowing the user to quickly navigate through different weather conditions to see how each shoe performs.

-1.4 mill unique visitors to the site.

-Average of 5 minutes spent on the site.

-Shoes featured in the campaign has become Geox' bestsellers globally.