Cannes Lions
WIEDEN+KENNEDY TOKYO / NIKE / 2005
Overview
Entries
Credits
Description
Yuta Tabuse the 5'8" Japanese basketball player did the impossible. He made the NBA. Although short lived, it was a historic moment in Japanese sports.This spot celebrates his pioneering spirit and sacrifices which made the goal of playing in the NBA a possible dream for all Japanese youth and players.
Similar Campaigns
12 items