Cannes Lions

SPORTS SHOES & APPAREL

WIEDEN+KENNEDY TOKYO / NIKE / 2005

Film

Overview

Entries

Credits

Overview

Description

Yuta Tabuse the 5'8" Japanese basketball player did the impossible. He made the NBA. Although short lived, it was a historic moment in Japanese sports.This spot celebrates his pioneering spirit and sacrifices which made the goal of playing in the NBA a possible dream for all Japanese youth and players.

Similar Campaigns

12 items

Raga I Am

TITAN, Bangalore

Raga I Am

2019, TITAN

(opens in a new tab)