For the first time in history, the beautiful game was taken to death-defying heights, with two players and a ball suspended by ropes 10 stories above the ground and at a 90-degree angle to the ‘pitch.’

In terms of nationwide publicity, it was the second-most written about media event in Japan in 2003. NBC even sent a camera crew from America to report on the wall, based on the buzz it had generated. Quite possibly the longest living, breathing advertising canvas ever created.