Cannes Lions

ADIDAS FOOTBALL

TBWA\JAPAN, Tokyo / ADIDAS / 2004

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Overview

Entries

Credits

Overview

Execution

For the first time in history, the beautiful game was taken to death-defying heights, with two players and a ball suspended by ropes 10 stories above the ground and at a 90-degree angle to the ‘pitch.’

Outcome

In terms of nationwide publicity, it was the second-most written about media event in Japan in 2003. NBC even sent a camera crew from America to report on the wall, based on the buzz it had generated. Quite possibly the longest living, breathing advertising canvas ever created.

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