TBWA\JAPAN, Tokyo / ADIDAS / 2004
For the first time in history, the beautiful game was taken to death-defying heights, with two players and a ball suspended by ropes 10 stories above the ground and at a 90-degree angle to the ‘pitch.’
In terms of nationwide publicity, it was the second-most written about media event in Japan in 2003. NBC even sent a camera crew from America to report on the wall, based on the buzz it had generated. Quite possibly the longest living, breathing advertising canvas ever created.
JOHANNES LEONARDO, New york
BEATTIE McGUINNESS BUNGAY, London
2006, FRENCH CONNECTION