Cannes Lions

CASUAL CLOTHING

PROJECTOR, Tokyo / UNIQLO / 2008

Awards:

2 Grand Prix Cannes Lions
1 Gold Cannes Lions
1 Shortlisted Cannes Lions
Presentation Image
Film
Film

Overview

Entries

Credits

Overview

Description

696 UNIQLO staff from 27 cities, 5 countries, jump and advertise their A/W coordinates and their personal messages. 'UNIQLO JUMP' has set a fresh brand perception for consumers and has inspired the UNIQLO staff across the world. They were all united by one simple action: 'JUMP'.

Execution

As a teaser, we uploaded 16 audition videos onto Youtube.Then we launched the UNIQLOCK site to start distributing the blog widget.The numerous dance videos and the clock counter appearing seamlessly one after another makes the viewers eager to see more.Since the widget plays all-year round, 24/7, the dancers change their outfits according to the season.The bloggers were motivated by seeing the website's world map which visualized the expansion of all of the users. Screensavers and shop installations were also released to enhance the UNIQLOCK experience, from personal desktops to the UNIQLO stores.

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