Intersport Eybl is Austria’s leading retail chainstore for sports equipment. They are known for their wide range, the perfect service they offer and their staff, who are really passionate about sports.

The idea of the winter campaign is to show the great excitement and the big passion Intersport Eybl brings to its customers. So we used a strong heartbeat as a symbol. However, it’s not the heart that beats passionately, but the sports equipment itself.

The idea was also applied to the New Year: We encouraged people to make their New Year’s resolutions come true by getting in shape with the help of Intersport Eybl. The symbol we used was a fervently pulsating dumbbell.