We distributed a free pin-badge with a designed QR code printed on it, and one can access the website (using a cell phone) by scanning this badge.

A person can send a graphic (or a picture) to the site, and the site processes the graphic like originals' sneakers.Not only does the person get the processed picture, but the picutre is uploaded on a special website where others can view it.

Using a mobile phone system, with an intention to target the young users, effectively increased the number of website visits.