Design > Digital & Interactive Design

STAYBL

HAVAS, Dusseldorf / DEUTSCHE PARKINSON VEREINIGUNG E.V. (GERMAN PARKINSON ASSOCIATION) / 2022

Awards:

Silver Cannes Lions
CampaignCampaign(opens in a new tab)
Supporting Images
Supporting Images
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Overview

Credits

Overview

Background

More than 10 million people worldwide suffer from Parkinson's disease. But what few people know: Parkinson's does not only affect old people. From the age of 40, just about anyone can develop the disease. In other words, even younger people, who still want to actively participate in life, are affected.

We were tasked to support these people with an attention-grabbing and at the same time cost-efficient digital idea.

Describe the creative idea

The most common Parkinson's syndrome is an uncontrollable tremor. As a result, even the simplest hand movements become a challenge. Writing. Reading. Eating. Drinking. But also, the use of smart devices such as tablets or smartphones.

The latter in particular makes it difficult for Parkinson's patients to take advantage of the digital age. This is because the tremor makes it significantly more difficult to operate and read on the smart device.

With the free browser app Staybl, which automatically compensates for any tremor, we are therefore making it easier for everyone with tremor to access the digital world.

Describe the execution

Staybl uses a buffer zone around the browser window to compensate for tremors in real time. With the help of the acceleration sensor, the app detects every shaking movement and virtually shifts the reduced browser window in the exact opposite direction. This causes the device to shake, but the browser remains visually stable.

In addition to the basic function of the app, the entire design was optimized in close cooperation with Parkinson's patients. Among other things, attention was paid to shapes and contrasts, since many Parkinson's patients also suffer from impaired vision due to the disease. All control elements and menus have been designed large, clearly and accessible. In addition, the Atkinson Hyperlegible font was used, which was developed by the Braille Institute for people with impaired vision.

The Staybl logo, in turn, is derived from the spiral test, which is used in medicine to diagnose the tremor strength.

List the results

Although the app has only been available since the beginning of April, the international media response has been huge and consistently positive. All contributions combined, we have more than 248 million impressions so far – and the news coverage is only getting started.

This enabled the German Parkinson's Association to underline its pioneering role as an innovative and proactive institution both nationally and internationally - and to effectively place the topic of Parkinson's in the public eye without any media budget.

As the app was launched only a few weeks before this submission, there are no meaningful figures yet in terms of downloads, impressions and website visits. However, the consistently positive comments in the App Store confirm that Staybl serves a truly relevant need in the target group - and that the app actually helps people with tremor finally access the Internet via smart devices.

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