Outdoor > Posters: Sectors

THE DAY-AFTER-WOMEN'S-DAY NEWSPAPERS

HAVAS, Lisboa / RAPARIGAS DA BOLA / 2022

Awards:

Silver Cannes Lions
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Overview

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Overview

Cultural / Context information for the jury

Portugal is a small country with just 10 million inhabitants, and a country that lives by old values.

The sports newspapers in Portugal have huge audiences that predominantly focus on male athletes.

THE DAY-AFTER-WOMEN’S-DAY NEWSPAPERS

The news of 9th, published by the Portugal's top 3 sports newspapers, turned into infographic posters, highlighting the imbalance of media exposure between men and women in sport.

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