The media spend was $0. The cost of renting the mobile billboard was $750. The cost of purchasing WilmoreFuneralHome.com was $11.99. The total cost of this campaign was $761.99.

In late 2021, vaccination rates in North Carolina were dropping as the Delta variant surged.

To promote the importance of vaccines, this mobile billboard drove around Charlotte, NC during the Panthers/Saints football tailgate on September 19th. WilmoreFuneralHome.com drives users to StarMed Healthcare, where they can quickly and easily sign up for a Covid vaccine.

The results: WilmoreFuneralHome.com had over 266,000 page views in less than a week. StarMed Healthcare had their highest web traffic day ever, with a 421% increase in views.

Wilmore Funeral Home was covered in the Washington Post, The New York Times and CNN and had news coverage in over 60 countries.

Most importantly, StarMed had a 22% increase in vaccine appointments the week after the billboard ran.