Fishermen’s work gets harder year after year, thanks to one issue:

14 million tons of plastic end up in the ocean annually.

This means that every year, they encounter fewer fish and more plastic in the sea.

This mainly affects small fishing communities in countries with very high levels of pollution such as China, Brazil, Mexico & Colombia.

We went to those countries to take Corona's commitment to the environment to the next level.

We launched the plastic fishing tournament in 7 different beaches around the world.

June 8, 2021, Mazatlan, Mexico.

Feb 21, 2022, Caraguatatuba, Brazil

Feb 26, 2022, Sisal, Mexico

March 7, 2022, China

March 10, 2022, Acre, Israel

April 6, 2022, Cartagena, Colombia

April 20,2022, Gordon´s Bay, South Africa

We use public spaces like beaches, ports and even the middle of the ocean to held each one of this events. Public places where pollution was visible and where fishermen could find out about the initiative.