We created THE VOLVO HIJACKING CAR SERVICE. A free car service that drives other brands' potential buyers to the competitors' dealerships. With a small caveat...we picked them up in a Volvo and they got to discover, first hand, all of Volvo’s luxurious features.

To launch the campaign, we developed ads that hinted to the competition which appeared as the buyer searched online for other auto brands. They ran for a month as pre-roll videos on YouTube, Google ads and as digital banners, geotargeting our main audience in Miami, precisely when they were searching for luxury cars. They'd call a 1-800 number to schedule their courtesy pick-up drive to their luxury dealership of choice. Unaware they would be picked up in a Volvo. With this FREE car service, we transformed our cars into a promotional vehicle which literally picked them up because they requested it - definitely more promotional than any other form of media.

Volvo sales in the US have plummeted 55% from 2003-2013. Just in 2014, sales dipped 9% vs the year prior. The problem is twofold. 1)Volvo makes far fewer cars in the US. 2)People are not readily thinking of buying a Volvo. Volvo vehicles aren't top of mind because there are far fewer parked on the street and people no longer have a friend that owns one.

We transformed our vehicles into an promotional media format in order to generate an impact on buyers, right when they were ready to buy, money-in-hand.

We created the THE VOLVO HIJACKING CAR SERVICE that takes people to the competitors´ dealerships, in a VOLVO. So they may discover first hand, all of Volvo’s luxurious features.

We transformed our vehicles into an innovative media format in order to generate an impact on buyers, right when they were ready to buy, money-in-hand. Our salesman spent about 15 min. with clients talking about a Volvo-more than if we would’ve used OOH, websites or TV spots. 3 out of 10 participants decided to come to our dealership and during the month's promotion in Miami, we increased sales by 27%.

How can we make the other brands’ potential buyers, sit inside a Volvo and discover world-class luxury which is already an icon of safety? By creating THE VOLVO HIJACKING CAR SERVICE which takes people to the competitors´ dealerships, in a VOLVO.

We developed ads that hinted to the competition which appeared as the buyer searched online for other auto brands. They ran for a month as pre-roll videos on YouTube, Google ads and as digital banners, geotargeting our main audience in Miami, precisely when they were searching for luxury cars. They'd call a 1-800 number to schedule their courtesy pick-up drive to their luxury dealership of choice. Unaware they would be picked up in a Volvo. We transformed our vehicles into a piece of promo which literally picked them up because they requested it - definitely more direct than any other form of media.