The Match of Ages is not just a 90 minute match. What was created for Corona México is more of an unprecedented entertainment platform, capable of being replicated in different countries and sports around the world.

The Match of Ages broke the barriers of time, innovating the way of making entertainment, with impeccable editing and post-production work, to be considered one of the most distinguished works of recent times.

Corona México has always been alongside soccer in Mexico. Due to the pandemic, national leagues have been suspended. Our challenge was to do an activation to restore joy to Mexicans, during lockdown, working from our homes, without going out to film or produce anything.

The Match of Ages is a brand new 90-minute game, edited in post-production, between the two biggest rivals in the country with the best plays, goals, superstars from 1950 to 2020. We edited 70 hours of footage, 24 hours a day, for 45 days based on players’ moves, location on the field and speed.

In partnership with the biggest network in México, it aired on primetime TV and streamed live, bringing soccer back to Mexicans.

This entertainment platform could be adapted to any other market with a passion for sports (and even e-sports!).

We played a 90-minute game, which was broadcast on Sunday, June 7, 2020: the same day the same classic should have been played.

In partnership with the biggest network in Mexico, we managed to make a piece never seen before to give soccer back to Mexicans, in a very natural way. The game was broadcast live, as football matches are usually broadcast, and also online via streaming.

The idea was not only to give joy to Mexican soccer lovers, but also to help the difficult situation that was being experienced.

That is why the historical advertising billboards were re-sold to well-known brands, and that money was donated to combat the effects of Covid-19.

After 45 days of editing, the Match of Ages was broadcast nationally in Mexico via Televisa’s Canal de las Estrellas, but it was also streamed live for the whole world through YouTube, on June 7, 2020 at 5pm.

We brought soccer back to Mexicans when they were thirsty for it, and sold more beer than ever. This was a win-win for everyone.

Our results:

#1 trending topic in México

54% increase in weekly sales.

79% more mentions on social

than any Classic Match ever

98% positive sentiment

And the highest number of earned media

ever for Corona México