There has been alternative fillings instead of goose feathers. Yet, they have to be produced and become plastic waste anyway.

PARACOSM STUDIO has found an ultimate filling, which is everywhere and no harm to nature. Our answer is air.

We has made a padded coat filled only with air, AIR PADDING. AIR PADDING demands no single feather to keep you warm.

Live Plucking is a dreadful down-harvesting process by plucking geese’s feathers alive. To maximize the down production, geese are repeatedly plucked alive during their lifetime. Due to its cruelty, live plucking is being executed in secret.

PARACOSM STUDIO wanted to end this cruel way of production.

Air is the most essential and effective material to insulate. The greater the amount of air, the higher the warmth. Actually, goose down is warm because it traps air a lot.

If we can make air layer without goose feather, we can make a winter coat without live plucking.

So, PARACOSM STUDIO has launched AIR PADDING, a padded coat filled only with air.

If it works and becomes a trend, a whole industry will shift a way of winter fashion production.

‘Vegan fashion’ is one of the uprising consumer trends among MZ in South Korea. Responsible production is a mission for every product company and a crucial trait for consumers, especially MZ, to select products.

So, PARACOSM STUDIO has launched AIR PADDING in MUSINSA, the most popular online fashion app, of which 80% users are 15 to 35 years old.

The idea came out January 2020. The deadline was the second week of November 2020 when all the winter fashions would be shown. Until then, PARACOSM STUDIO had to design it, develop it, and test it.

Design came out in May. The prototype sample was made in June.

The prototype was tested in July to August. The test result was satisfactory, so we made a metal mold for mass production.

While making a mold, we developed some details of AIR PADDING and tested it again.

We finished production till October.

The launching date was Nov 16th 2020. We made a fashion film to show and had a raffle event to make an issue.

- Launched AIR PADDING on MUSINSA, MZ’s favorite online shopping mall in South.

- 780,000 exposed on social networks.

- 23,207 gathered on raffle event.

- trending now #9 on the shopping mall.

- 21 articles and interviews released in media, including fashion magazines.

- 19 Voluntary supports of celebrities.

- Famous South Korean rapper wears AIR PADDING on #1 HIPHOP TV Show and gets 53,506 likes on Instagram.

- Research paper will be publishing from SEOUL UNIVERSITY in March.