Film Craft > Film Craft
INNOCEAN WORLDWIDE, Seoul / HYUNDAI / 2015
Awards:
Overview
Credits
BriefExplanation
This is a story of a girl named Stephanie. Her dad is boarded on the International Space Station for 7 months and she misses him when he is gone. She writes a letter for him but she doesn't know how to send it to him. And one day as she wonders how big her message has to be for her dad to observe it from space, to her surprise she finds her answer with the most unexpected help. 11 cars collaborated to replicate Stephanie's hand written message on a desert floor so that the father could see the message from space.
Execution
The key factor to production was to recreate the handwriting of the daughter message to make the film as personal and authentic as possible. It took 3 entire days to map out the handwriting onto the sand ground. To do so, engineers were involved programming GPS coordinates and virtual images on the navigation system. On the ground, guide flags were plotted from the GPS coordinates to prevent even the slightest mistake. Guiding flags were deliberately plotted across 5.5km² dry lake bed. Dozens of staffs had to walk around on feet to ensure no tire tracks were allowed within the project area. Once 11 professional drivers collaborated together to create a sort of synchronized dance movement for visual appeals, 10 cameras started rolling on the ground and on the air. In addition, total of 4 satellites were involved in capturing images from space including Google’s Skybox Imaging satellite to record the process from above. A total of 11 Genesis were used to create the message on the desert with the size of 5.55 km², almost twice the size of Central Park, NYC.
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