Outdoor > Ambient

A MESSAGE TO SPACE

INNOCEAN WORLDWIDE, Seoul / HYUNDAI / 2015

Awards:

Bronze Cannes Lions
CampaignCampaign(opens in a new tab)
Presentation Image
Supporting Images
Supporting Images

Overview

Credits

Overview

AmbientExecutionDescription

Stephanie’s(12, Houston, TX) dad is an astronaut who is aboard the ISS for the next 7 months.

Hyundai Motor Company wanted to help Stephanie show her dad in space how much she missed him, and loved him.

Hyundai recreated Stephanie’s message on earth in a size so big that it can be seen by her dad in space.

At Delamar Dry Lake, Nevada, over a span of 2 weeks, a total of 11 Hyundai Genesis were used to create 30m wide letters.

The full message covered an area of 5.55km- almost twice the size of Central Park, NY.

Stephanie’s message was seen by her dad on the ISS.

He personally took a photo of the message and shared it with Stephanie.

The message was officially recognized by the Guinness World Records as “The Largest Tire Track Image in the World.”

More Entries from Special Build in Outdoor

24 items

Grand Prix Cannes Lions
WORLD GALLERY

Integrated Campaigns led by Outdoor

WORLD GALLERY

APPLE, TBWA\MEDIA ARTS LAB

(opens in a new tab)

More Entries from INNOCEAN WORLDWIDE

24 items

Silver Cannes Lions
THE QUIET TAXI

Digital Installations & Events

THE QUIET TAXI

HYUNDAI, INNOCEAN WORLDWIDE

(opens in a new tab)