Film Craft > Film Craft
INNOCEAN WORLDWIDE, Seoul / CARE / 2018
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BriefExplanation
A stray dog that was not adopted because of his color escapes the cage. But what he faced outside was no better, with prejudice against black dogs. A dog food advertisement with white dog, white dogs taking a walk with their owners, and the black dog, which do a great thing for others but he is afraid of people and gets a scolding from people because of his color. After sun sets, he is watching crowded people picking up white puppy dolls from the outside of bright store window.
EntrySummary
Stray dog adoption rate is on the rise in Korea. However, there is a tendency to avoid certain dogs because of their black fur, which implies ominous. These dogs are at a risk of being euthanized after a long stay at the shelters because the shelters do not have enough housing spaces for all the dogs.
MediaSpend
A singer from Korea, named ‘Elane’, graciously donated her skills and time to write the song ‘Take me home’
The song describes the sad reality of having been abandoned, never to be adopted again, was mentioned on major television stations and numerous media, and aroused big sympathy among people.
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