Small budget, but very powerful result.

After the water drop ad, store sales increased 750%.

Store visits increased 450%, 2-4pm promotion awareness increased 80%.

Domino’s is reviewing plans to create ads per store locations.

We use the recycled water for this AD. So, we spend nothing! .

The one and only water drop ad.

It is the best way to let people know the location of the stores.

We can do this whenever and wherever we want without an extra media cost.

Furthermore, it will lead the immediate purchase.

Domino’s is highly recognized as a delivery brand, but even with 40% discount between 2-4pm, take-out purchase rates are very low.

Because customers didn’t know the location of their local neighborhood Dominos.

And advertising 376 individual locations is expensive.

Waterdrop Ads: low – cost, and simple.

All you need: Recycled water from one of our stores...And a bicycle.

Between 2 and 4pm the bicycle goes around the neighborhood

as the bicycle goes by, an AD is written on the street with water.

Consumers follow the message and can find the Domino's store

Waterdrop AD is totally free of charge, except the cost for making the bicycle.

We can do this whenever and wherever we want without an extra media cost.