Result :Now, people can see and experience the Azera in 360 degrees on the print, without visiting dealerships or watching the TV commercial.

Without any additional media execution after the execution of this print ad in the Pan-Arab region (Middle East) :1. 130% increased on the total number of visitors at the dealerships2. 210% increased on the brochure requests via homepage3. 230% increased on the test-drive requests via dealer shops

Idea :By using the afterimage effect of animation movie, make the Azera move in 360-degrees with a striped-transparent film.

To make the Azera rotate, we gathered several images of the Azera in different angles, sliced them in vertical and relocate them in a special order.

In this way, people can experience the optical illusion and see the Azera rotating in different angles when moving the striped-transparent film left and right.

Background & Insights: Examining the media spending in Middle east, most of automobile brands are showing a tendency to spend huge money on executing print ads for middle east market. However, despite of its high-cost, the automobile print ads mostly considered to be boring and to lose people’s interest because of its crucial limitation on paper: it can only show still images.Mission :Break the stereotype of print ad being a still image!Make a ‘moving-image’ print ad that people may have never seen before to get their attention on the Azera’s print ad.