Film Craft > Film Craft
INNOCEAN WORLDWIDE, Seoul / HYUNDAI / 2013
Awards:
Overview
Credits
BriefExplanation
Brief
■ Sonata, a representative automotive brand of S.Korea has carried out an ‘emotion quality’ campaign that exceeds the existing ‘mechanical quality’ campaign.
■ The onset is about the music listening in a car.
Challenge
■ What would it be like to drive a long ride without music?
■ Let’s provide music for the hearing-impaired.
■ A new form of music called ‘tactile music’ has been designed.
Idea
■ special seats for hearing impaired
"brilliant seat" enables you to hear through vibration
■ unlike any other promotions, production of the documentary film about a hearing impaired child
More Entries from Script in Film Craft
24 items
More Entries from INNOCEAN WORLDWIDE
24 items