The evian babies are back! evian presents « Baby & Me », a worldwide brand campaign. The campaign keeps the “Live Young” signature, reaffirming evian’s vision of youth: a positive and universal value and an openness to the world and the unexpected, regardless of age.

We see a man walking down the street when he catches his reflection in a bus window, but the reflection shows a baby version of him. Surprised and excited he starts to dance, to discover that his baby imitates his moves and expressions. People around him on the street join the dance – all set to the cult tune “Here comes the Hotstepper”, remixed by Yuksek for evian.

The difficulty was to find a way for the adults and the babies to make the exact same expressions and moves. The babies were filmed first, and we asked the adults to very closely imitate the their expressions. The adults had to execute the same choreography twice: first in the street, facing the mirror, and then on a green screen, in baby costumes simulating the proportions of real baby bodies.

The film’s production required 6 months of work; from the moment we selected the directors in November to the film delivery in April