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BEAT YOUR POUNDS

TBWA\GERMANY, Dusseldorf / DINGER & PLOGHOEFT / 2013

Awards:

Silver Cannes Lions
CampaignCampaign(opens in a new tab)
Case Film

Overview

Credits

Overview

BriefExplanation

Carabao Fitness Center has a special offer for people to lose weight. The message: 'no matter how high or low your motivation is: at Carabao we will challenge your body – and that will be fun.' In this commercial the main subject is the body itself. It becomes an instrument that is fun to play and fun to challenge.

Execution

We were looking for a music that transports the idea of effective workout with fun perfectly. The solution: we use the body of our actor as an instrument and demonstrate "beat your pounds". That’s it. The music track is an original score written specifically for this video.

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