The "Whatever's Comfortable" campaign, much like the Southern Comfort brand, was created to celebrate and inspire the awesome attitude of people who are completely comfortable with themselves. In "Beach", the launch film for the campaign that debuted online in summer of 2012, we are captivated by a man who owns his self-comfortableness so completely as he walks casually down the beach. This guy is owning it.

"Hit or Miss" by Odetta is a licensed track.