Film Craft > Film Craft

CUSTOM-MADE COMMERCIAL

ALMAPBBDO, Sao Paulo / MAN LATIN AMERICA / 2015

Awards:

Silver Cannes Lions
CampaignCampaignLayout(opens in a new tab)

Overview

Credits

Overview

BriefExplanation

Volkswagen trucks are custom-made to what you need. And to show that we decided to create a commercial for the Volkswagen trucks which is also custom-made: lasts as long as you want to watch it. The film shows a truck driver telling a story to his friend. And when you want the movie to end must just click a button and be taken automatically to the end, making perfect sense.

Execution

Lettering:

- The new Volkswagen Trucks film is custom-made for the story that you want to see.

Lettering:

- No matter how much time you have to watch it.

Then we see a Volkswagen truck on a highway. The driver (A) speaks to his friend (B).

A- You won’t believe what happened to me.

B –What?

From here we just listen the voiceover of this driver (A) telling us his story as the same moment we see images that represents it: an encounter with his ex-girlfriend.

At this same moment, appears at the right bottom of this scene a button where it says "Press to end". And no matter where it is pressed by the viewer, automatically cuts to the end of this film, making it totally custom-made, with 8 seconds or almost 2 minutes.

To make sense all this film’s scenes were built in modules. And at the end of each module, it can go to the next one or, if the viewer click the button, to the end (*).

Voiceover:

...Yesterday I satisfied.../

...my hunger eating.../

...a taco made by.../

...that food stall, Delicious.../

...and then I saw.../

...Rita, that girl who used to go out with.../

...me, she had just bought.../

...some diapers for.../

...her new born nephew, who btw had no teeth, just like.../

...Dimitri, who weirdly, loves.../

...wrinkly passion fruits, just like.../

...the ones me and Rita used to pick, every time we visited.../

...Greece, oh, we spent our days visiting ancient ruins, as old as.../

...mankind, those were the golden years, she said, just as.../

...I remembered her records, she loved the sound of.../

...the blues, but her real passion was.../

...heavy metal, in fact she was in a band with.../

...three other chicks, and their logo was a skeleton who reminded me of.../

...a concert by a famous band coming up, down the road from.../

...the market, so she told me she'd sell anything to see.../

...them, and I told her, I'd even sell.../

...my house, but that if we couldn't we should just kill.../

...some time together, and hangout with.../

...one another, because the best things in life are free, just like.../

...long afternoon walks, then I leaned in to kiss.../

..her, and stepped on.../

...some poo, made by.../

...that dog, owned by..../

...me, oh, I can't take my mind off.../

...Rita, but 'true love will find me in the end', at least that's what I was told by.../

And then we see the end (*), where we can see a scene of a great-aunt, holding a cup of tea and making a strange sound. Voiceover:

- ...my grandaunt./

No matter in what part of the film you pressed the button, it cuts to the previous scene, showing the great-aunt and then, once again, to the driver's scene (A) showing his friend looking at him a little bit scared.

We cut to a scene showing his truck leaving the place and we can read: "The end" on it. Then enters letterings saying:

- Volkswagen Trucks. Custom-made, like this story.

- Go back and check out another custom-made story.

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