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THE OTHER SIDE

SOMESUCH, London / HONDA / 2015

Awards:

Gold Cannes Lions
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Overview

Credits

OVERVIEW

BriefExplanation

The story unfolds in two parallel tales, one set during the day and the other at night.

The daytime story sees a father picking his daughter up from school in his white Civic and driving her to a surprise party.

By contrast the night-time narrative shows the father’s other side - an undercover cop driving a crew of art thieves to a police sting, in a head-turning red Type R.

Execution

The beauty of this idea is in the simplicity of the interaction. The simple act of pressing ‘R’ empowers the viewer to drive the film, toggling between the two stories. It’s very satisfying and addictive jumping from the Civic day world to the high octane night world of the Type R. It’s like going into race mode, and putting your foot down. You get a sense of power and excitement. Through this we hope people will feel Honda’s other side as well as see it.

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