Outdoor > Ambient & Experiential

WILMORE FUNERAL HOME

STARMED HEALTHCARE, Charlotte / STARMED HEALTHCARE / 2022

Awards:

Silver Cannes Lions
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Demo Film
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Overview

Credits

Overview

Cultural / Context information for the jury

In late 2021, vaccination rates in North Carolina were dropping as the Delta variant surged.

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To promote the importance of vaccines, this mobile billboard drove around Charlotte, NC during the Panthers/Saints football tailgate on September 19th. WilmoreFuneralHome.com drives users to StarMed Healthcare, where they can quickly and easily sign up for a Covid vaccine.

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