The ad reflects a cliché bank robbery but with a twist. Instead of hearing what robbers would say in a typical robbery, with the script and dialogue we recreated the modus operandi of an online scam. Throughout the ad we see how victims act when they face this type of threat.

In Argentina cybercrime is growing exponentially. Last year, it grew by 403% and users' bank accounts are the main targets for cybercriminals. Amid an economic crisis, this is crucial for 1 in every 3 Argentinians' economy.

These types of cybercrimes are effective because users don't see them coming. Cybercriminals pretend to be a trustworthy organization to get victim’s data and personal passwords. Users don't realize that they’re victims of a crime until it’s too late.