Film > Online Film: Sectors
LEO BURNETT, Bangkok / KRUNGSRI FIRST CHOICE / 2022
Awards:
Overview
Credits
Write a short summary of what happens in the film
Shooting a commercial for First Choice credit card in Metaverse with two famous presenters, Mario and Pattie to represent First Choice’s target market. The presenters were constantly interrupted by the First Choice marketing team and their increasingly insane suggestions. The use of the two most famous presenters in Thailand, Mario and Pattie to represent First Choice’s target market. They are the perfect pair to highlight the instant benefits of First Choice credit cards. Even though the First Choice ‘Metaverrrrrrr’ commercial is yet to be approved by its marketing team, the First Choice credit card’s benefits have received multiple approvals since the first scene.
Cultural / Context information for the jury
Most of the youngsters in Thailand prefer a brand that is sincere and honest to them. Therefore, we use this as our potential communication tools to gain the trust of the young generation and having fun together. By mimicking the process of making a commercial with the clients.
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