First Choice wants to be a credit card brand for a youngster. Owning to the benefit of First Choice credit card feature that promptly fit with all the lifestyles of the new generation. And of course, The coming of the Metaverse has been a hot topic for younger generations across the globe, so when we want to promote its credit cards to a young and blockchain-savvy audience, the answer was obvious: why not shoot the commercial entirely in the Metaverse?

The idea of shooting a commercial in the Metaverse and mimicking the process of making an ad with the sense of relatable and funny, just like the real Metaverse.

‘Metaverrrrrrr’. Constantly interrupted by the First Choice marketing team and their increasingly insane suggestions. The use of multiple presenter, Mario and Pattie represent First Choice’s target market. They are the perfect pair to highlight the instant benefits of First Choice credit cards. Even though the First Choice ‘Metaverrrrrrr’ commercial is yet to be approved by its marketing team, the First Choice credit card’s benefits have received multiple approvals as the credit card of this generation, and the next one, too.

As a credit card brand for the young generation, First Choice is jumping on their trend and interest with a unique vision for brand communications to portray that First Choice is ready to face the change together. Our goal is to penetrate this market and to shout out that First Choice is a credit card brand for the new generation that suit the lifestyles of this era.

We created an entertainment online film, demanding to draw the new generation who fully embrace the online platforms. Start by posting entertainment films through our social media, we use diverse online media placements e.g., Facebook, YouTube and Website on 27th January.

In just the first month after this film launched, a lot of people click to apply for First Choice credit cards up to 13% proven with new credit card applications. With approximately 14 millions views in the first weeks and more than 100 PR contributions made.