First Choice wants to be a credit card brand for a youngster. Owning to the benefit of First Choice credit card feature that promptly fit with all the lifestyles of the new generation. And currently, the beliefs and attitudes of younger generations in Thailand are shifting. Everyone wants to be accepted, and no one wants to be judged, yet very few brands in Thailand have been bold enough to stand up for their inclusive future.

We have chosen PP Krit to be a presenter because he is an iconic for who has many different aspects of a human being.

As well as being able to create a lot of interest in this advertisement. After releasing the work to the public, this advertisement has been widely talked about for its concept that is relevant to the future era.

The film "First Generation" quickly gained popularity from the young generation across social media, it’s becoming the number one trend on Twitter within 5 hours of its release. Moreover, it achieved 5 million views just overnight. The brand has earned a positive reputation among the younger generation for its understanding of their true selves and efforts to shape the society to be the ideal place for them.