Film > Online Film: Sectors
McCANN, New York / MGM RESORTS / 2022
Awards:
Overview
Credits
Write a short summary of what happens in the film
One quiet, lonely night, a man lost in thought wanders down the Las Vegas Strip. As he passes Bellagio, he stops to tie a shoe, and the hotel’s iconic fountain begins to playfully mimic and mirror the man’s every move. A magical, lighthearted interaction plays out as the man is drawn from his inner thoughts into this big, unbelievable, surreal moment. Seemingly in their world, the man and fountain engage in an increasingly joyful interaction until they're interrupted by passersby at the film’s climax. With a newfound smile on his face and a nod of appreciation to the fountain, the man walks happily on into the night.
Cultural / Context information for the jury
The Bellagio fountain, at the center of the Vegas Strip, is the most iconic sight in Las Vegas. And Bellagio itself is considered the town’s quintessential old school, luxury property.
In the first brand work for Bellagio in over a decade, we depict a nostalgic ideal of Las Vegas that both visitors and locals yearn for but believe either no longer exists or was only a dream in the first place.
Where the Las Vegas of today is loud, boisterous, and hectic, the Vegas Strip of our film is romantic, charming, and leisurely.
Where the entire Strip today is a constant mass of tourists and gawkers, particularly in front of the fountains, ours miraculously belongs entirely to our sole character.
And where today’s Las Vegas caters to the masses with stadium seating in theaters and room for all in restaurants, here, our fountain performs entirely for an audience of one.
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