We open on twins camping in the woods ready to enjoy a Twix talking about how frankly it doesn’t matter if you choose a left or right Twix, because they’re both chewy crunchy and delicious. Then we cut to two bears who mirror the campers staring at the twins repeating how it doesn’t matter if you choose left or right, because they’re both chewy, crunchy and delicious. The bears then comment how they love the sound of the snap when you bite into it, which the campers cut to say the same thing. We end on the Twix bar breaking and the super “Left or right a good decision either way” appears on screen with the Twix logo.

Twix historically has executed the Left/Right campaign over the last 10 years that has consistently fueled the comical debate between which is better, Left or Right Twix. As we looked at the campaign and the cultural context for the world we live in right now, the last thing the world needs is more senseless debate and frankly, when you have something as chewy, crunchy and delicious as Twix, there’s really no way to make a wrong decision.