Due to regulatory constraints, vaccine manufacturers can't advertise their products in Brazil. But licensed private clinics like Hermes Pardini are allowed to run immunizations campaigns. Hermes Pardini is among the biggest clients of vaccine manufacturers in Latin America such as GSK, Sanofi, Merck and Pfizer.

Fake news are all around. It can influence election results or disseminate false information about vaccine side effects. Considering that our public is very susceptible to fake news, this campaign shows that, even those who believe in the absurd legends, don't think twice if questioned about their children vaccines.

The spots use the language that goes back to the times of radio soap operas and that today is very common in audiobooks. With a good dose of drama and sound effects, the pieces create an atmosphere with certain suspense to describe the profiles of people who seem normal in real life but who are given to eccentricities in their digital lives, taking part in groups that believe in absurd conspiracy theories, such as flat earthers and ufologists. Both executions end with the same conclusion: they may look crazy enought to believe in those theories but they aren't that crazy to not vaccinate their children

Brazilians have a crush on myths. They're open to believing in legends. And when it comes to digital platforms, many of them take this seriously. If you do a search on Facebooks groups, you will find the ones dedicated to the most absurd theories: flat earthers, ufologists, reptilians, and many others. They take discussions seriously, show "evidence" about their theories and even organize public events. This conspiracy theorists are the perfect match to help a healthcare brand to dimistify the fake news about the side effects of vaccines.

Whoever sees Alice around, may think she is just a woman like any other. But you better think twice.

Alice is a leading authority inside the picturesque online community of L.A.U.C.F.D.A.A.U. (Latin-American Ufology Community for Discovering Aliens Among Us).

Remember that weird guy who’s always eating alone?

Alien.

That famous CEO who's loved by Wall Street due to his stellar success in all sorts of businesses?

Alien.

And what about her Majesty?Huum

Alice trains her daughter, Mary, to become a specialist in Extraterrestrial

Entities identification, so she can work side by side with the President of the United States, become the first-ever Minister of Extraterrestrial Affairs.

That's why Alice keeps little Mary’s vaccines up-to-date.

As long as UFOs are making circles in corn fields, Alice will not be crazy enough to doubt immunization.

Do like Alice and keep your child's immunization schedule updated at www.hermespardini.com.br. Where you can choose any of the 125 available clinics to go to and get the protection your child needs.

Hermes Pardini.

Medicine, Health and Wellness for life.