Pharma > Patient Engagement
SMARTREAD
LANGLAND, Windsor / BAYER / 2019
Awards:
Overview
Credits
Overview
Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:
ABPI industry code of practice.
Describe the target audience and why your work is relevant to them.
Male and female patients aged over 50 (most often 70s and 80s) who suffer from macular conditions. They are most comfortable with print as a medium, but the condition prevents them from being able to see it properly, making waiting room magazines useless.
Cultural/Context information for the jury
Male and female patients aged over 50 (most often 70s and 80s) who suffer from macular conditions. They are most comfortable with print as a medium, but the condition prevents them from being able to see it properly, making waiting room magazines useless.
More Entries from LANGLAND
24 items
