Health and Wellness > A: Consumer Products

SNIFFERS

LANGLAND, Windsor / RANDOX / 2015

Awards:

Bronze Cannes Lions
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Film

Overview

Credits

Overview

BriefWithProjectedOutcomes

Since Confidante does not require a prescription, the films distribution was not restricted.

CampaignDescription

This online film was shot in a mockumentary style, following the fictional STI Detection Unit as they hit the streets of England in search of people with sexually transmitted infections. It starts at the STI Detection Unit’s headquarters, where we see the dogs’ rather unusual daily training activities, including props such as laced undergarments, sex toys and a fully scaled replica of an actual nightclub – aptly named “Pavlov’s”. The film then takes us on a journey of crotch-sniffing embarrassment as the dogs raid nightclubs, high streets, and even Christmas office parties. As we see potentially infected people being taken into custody by the Unit to keep them off the streets, the film ends with a call for viewers to avoid the same embarrassment by checking their privates in private. An embedded URL link to the confidantetest.com website immediately redirected viewers to the product purchase page.

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