OTC medicines have much stricter legal and regulatory restrictions on their communications. These restrictions have created a landscape of dull and boring advertising. So how do you get consumers to like your brand? You take a completely different approach. In our case – we created compelling entertainment rather than advertising to deliver our message.

When you're raised by goat parents – you know you're going to be expected to eat like a goat. And that's exactly the situation that arises in this short film for Pepto.